The Pipes are Flowing: Hoopla, Substack, and Scaling the Collective

In my last update, I talked about laying the "pipes"—the unglamorous, backend distribution networks required to get independent art out of Portland and into the global marketplace.

For the last few weeks, my head has been down (and admittedly, fighting off a nasty cold—a harsh reminder of the very human side of the "indie label journey"). But while the studio was physically quiet, the digital machine was roaring to life.

Today, I am incredibly proud to announce that the pipes are officially flowing. We aren’t just building platforms anymore; we are operating them.

Here is an open-source look at the milestones we hit this week across the Foundry.

1. The Ultimate Proof of Concept: Hoopla Integration

When we launched NBGee Publishing with Trish Ginther’s Learn to Grow: Life Skills for Teens, the goal was never just to sell books on Amazon. The goal was to democratize access to vital knowledge.

This week, we hit a massive milestone: Trish’s book is officially live on Hoopla Digital.

Hoopla is the primary digital gateway for public libraries across the United States. This means an independently published book by a senior creator in our collective is now sitting in the national library ecosystem, accessible to millions of patrons for free, while still generating revenue for the author. This is the exact proof of concept NBGee Foundry was built to achieve.

2. NBGee Studios and the "Video Comic" Model

As the publishing wing expands, so does our visual storytelling. We are officially moving into full production on our next major property: Gus Tells Terry, an original manuscript by our featured artist and author, Juanita Buckles.

To bring this to life, we had to upgrade our tech stack. I spent the week building and deploying a custom upgrade to our internal NBGee Audio Lab. We can now direct and mix up to five AI voice actors simultaneously, allowing us to produce fully scored, multi-actor "Video Comics."

But making the art is only half the battle; you need a stage. We have officially launched a dedicated series channel for Gus Tells Terry over on our Substack (studios.nbgee.com). We are utilizing Substack's "Sections" feature to build a Netflix-style infrastructure. Subscribers can pay a single monthly fee to access our entire slate of upcoming shows, including the NBGee Alien Universe (animated stories based on our best-selling merch characters).

Most importantly, this subscription revenue will be split with the creators exactly like our merchandise model.

3. Scaling E-Commerce: Gallery Views & The Spring Collection

Over on the retail side, our 2026 Spring Collection is officially live. It features incredible new botanical and abstract pieces from Kim Poff and Juanita Buckles.

We also launched a fascinating hybrid product: physical artisan soaps by Carrie Taylor ("Neon Sugar" and "Indigo Salt") designed specifically to accompany her digital audio capsules.

To support this expanding catalog, I rolled out a brand new UI update: The Gallery View. Store visitors can now click on a specific piece of art and instantly see every piece of NBGee merch that features that image. It shifts the shopping experience from "browsing products" to "browsing art," which perfectly aligns with our creator-first mission.

4. Locking in the Financial Backend

You can’t run an indie record label without securing the royalties. Behind the scenes, I successfully completed our SoundExchange, DistroKid, and UnitedMasters audits. We officially cleared all past catalog disputes and have firmly routed our Master and Label royalties to the new NBGee Records and NBGee Publishing entities. The financial backend is fully locked in, legally compliant, and ready to scale.

The Next Chapter

The infrastructure is built. The royalties are routed. The creators are in the national library system.

Now, we make movies.

If you want to see the new audio lab in action, head over to studios.nbgee.com and subscribe. The pilot episode of Gus Tells Terry drops this week.

Thank you for being part of this journey. The Foundry is officially humming.

— George Bowden Founder and CEO, NBGee Foundry

The Spark Has Caught: Igniting the Second Act

It has been a while since I last wrote. In my previous post, "From Dots to Triumphs," I talked about connecting the dots of my life to form a picture of what comes next.

For the last few weeks, the Foundry has been quiet on the outside, but inside, the fires have been burning hot. We moved from connecting dots to building foundations. And today, I am proud to say that the "Second Act" is no longer just a theory.

It is a reality you can hold in your hands.

The First Book is Here

This week, I experienced one of the most profound moments of this entire journey. I sat with Trish Ginther (trWolf) and watched her hold the very first proof copy of her debut book, Learn To Grow: Life Skills for Teens.

Trish isn’t just a "senior." She is a poet, a mother, and now, a published author. Her book is a guide to resilience and self-sufficiency that the world desperately needs. Seeing her wisdom go from notes to a professionally published trade paperback proved everything I believed about this mission: Creativity has no expiration date.

Art in Motion: Juanita Buckles

While we celebrate Trish’s book launch, the Foundry is also igniting the visual arts. Juanita Buckles, a talented artist who paints to find her "Happy Place," is now officially in the shop.

We aren't waiting for the future; we are launching it now. You can support Juanita today by bringing her vibrant, resilient energy into your daily life. We have just released a curated collection of her signature works:

• Carry the Art: The "My Happy Place" Eco Tote Bag is live.

• Transform Your Space: Her stunning "Summer Fun" Poster and "My Happy Place" Art Print are available for order.

Every purchase directly supports Juanita and proves that art is a vital form of human connection.

The Lighter Side: NBGee Charters

The Foundry isn't just about serious art and memoirs; it's about listening to our neighbors. Sometimes, that means publishing a book on resilience. Other times? It means fulfilling a request for a fishing buddy.

By popular demand from "Big John," we’ve launched the NBGee Charters collection. It’s fun, it’s irreverent, and it features our legendary Alien Captain.

• For the Fisherman: Check out the hilarious "The Big Catch" Poster—perfect for the garage or man cave.

It’s a reminder that while our mission is serious, we never forget to have fun along the way.

Igniting New Narratives

NBGee Foundry was built on the belief that everyone has a vital story to tell, but not everyone has the platform to tell it. We are changing that.

We have officially launched NBGee Publishing with a crowdfunding campaign to fund our entire 2025 slate. We are raising funds to produce Trish's full print run, expand Juanita's art projects, and launch a photography collection by Chuck Alexander.

We are calling this campaign "Ignite New Narratives."

Why? Because these stories have been sitting in boxes, in drawers, and in the minds of my neighbors for too long. They are ready to catch fire. But a fire needs fuel.

Join the Founding Family

We are looking for Founding Supporters to help us bridge the gap between "manuscript" and "market." By backing our Indiegogo campaign, you aren't just buying a book; you are proving that independent voices matter.

How you can be part of this chapter:

1. Back the Campaign: Visit ignite.nbgee.com to secure a signed First Edition of Learn To Grow or limited-edition art.

2. Read the Book: Order an early-access copy of Trish's book directly at grow.nbgee.com.

3. Shop the Art: Visit the shop to see Juanita's latest releases (and the Alien Captain!).

From a fishing boat captained by a fish to the quiet resilience of a grandmother’s advice, we are building a universe of real stories.

Thank you for being part of the spark.

— George Bowden Founder and CEO, NBGee Foundry